June 17, 2024

Culture, Conversation & Content @ Cannes (Invite-Only)

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June 17, 2024

Culture, Conversation & Content @ Cannes (Invite-Only)

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Days
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Hours
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An immersive and instructive rooftop experience bringing together some of the best minds at Cannes.

June 17, 2024

An immersive and instructive rooftop experience bringing together some of the best minds at Cannes

Converge at Cannes Speakers

Dr. Marcus Collins

Award-winning author, professor, cultural translator

Tawana Murphy Burnett

Head of Top Accounts and Agencies, Meta

Caralene Robinson

Chief Growth Officer, Global Citizen

Shingy

Digital Prophet, Shingy

Amanda Slavin

Founder and CEO, LearningFREQUENCY

Samira Panah Bakhtiar

GM of Media & Entertainment, Games & Sports, AWS

Kathryn Kai-ling Frederick

Chief Marketing Officer, Los Angeles Rams

Ruth Yombtoubian

Head of VSP Global Innovation Center

EXPERIENCES CONVERGE

What is the future of creative?

Cannes offers a unique opportunity to connect, converse and create meaningful connections with peers at the top of the industry. That’s why we curated the best collection of culture-shifters and creatives and are getting them into one room (or, in this case, a rooftop). Our invite-only sessions are exclusively for leaders making an indelible impact on culture.

SCHEDULE Honoring Diversity, Creativity and Women at Cannes.

10.00 - 10.30

Welcome and Brunch

Attendees for our morning session will be served an assortment of breakfast items and brunch cocktails.

Tina Mulqueen

Tina Mulqueen

Charles Ifegwu

10.30 - 11.00

The Attention Economy: How Sports, Media, and Creators are Holding Attention

In today's fragmented media landscape, capturing and retaining audience attention is the ultimate prize. Join Kathryn Kai-ling Frederick, Chief Marketing Officer of the LA Rams, and Samira Panah Bakhtiar, GM of Media and Entertainment at Amazon Web Services, and Krystal Hauserman, Chief Marketing Officer & Strategic Advisor to growth stage companies in sports, entertainment & creators, as they unveil the strategies driving success in the attention economy. From leveraging the power of live sports to harnessing digital creators, this session delves into the cutting-edge tactics that transcend traditional advertising. Discover how the LA Rams, AWS, and some of the world’s leading creators are forging innovative partnerships, leveraging data-driven insights, and captivating audiences through immersive experiences. Gain a competitive edge by learning how to command attention in an era where consumer focus is the scarcest resource.

Kathryn Kai-ling Frederick

Kathryn Kai-ling Frederick

Samira Panah Bakhtiar

Samira Panah Bakhtiar

Krystal Hauserman

Charles Ifegwu

11.00 - 11.30

Meditations on Creativity: A Fireside Chat with Shingy

As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.

Shingy

Tina Mulqueen

Tina Mulqueen

Diego Bertagni

Diego Bertagni

11.30 - 12.00

Mastering the Art of Audience-Centric Advertising

In an ever-evolving digital landscape where AI-generated content floods consumer feeds, the true battleground for advertisers lies in forging authentic connections with audiences. This talk brings together visionary leaders from the realms of advertising, production, and and social to unravel the future of audience-centric marketing. As AI democratizes creative expression, how can advertising and social platforms empower brand partners to transcend the noise and captivate audiences with resonant narratives? How must brands and creators reimagine their approach to cultivating human connections in a world awash with machine-generated content? Join panelists from Microsoft and Lemonlight to explore these pivotal questions, offering bold insights and actionable strategies for navigating the transforming ad ecosystem. Prepare to be inspired as we redefine the rules of audience engagement, equipping you with the mindset and tools to ignite true connection in the AI era. Hosted by Axios Media Deals reporter, Kerry Flynn.

Supriya Dev-Purkaystha

Chad Rogers

Kerry Flynn

Kerry Flynn

12.15 - 12.45

The Creator Economy 2.0: Navigating the Next Frontier of Brand-Creator Partnerships

Join visionaries Bryan Moore (Founder/CEO, TalkShopLive) and Rob Bullough (Global Brand Director, Epidemic Sound) as they decode the evolving creator economy landscape. In this dynamic session, discover what today's creators truly seek, how to identify talent that drives real impact, and the strategies for forging authentic brand partnerships that resonate. From live-stream commerce to the monetization of sound, our experts will reveal actionable insights on measuring success beyond vanity metrics and adapting to emerging platforms. Don't miss this opportunity to gain a competitive edge in the next wave of creative collaborations.

Rob Bullough

Rob Bullough

Bryan Moore

Bryan Moore

Tina Mulqueen

Tina Mulqueen

1.00 - 1.30

Culture Beats Strategy: A Conversation with Dr. Marcus Collins

In the fast-paced world of marketing and advertising, strategy has long been heralded as the brain behind creative campaigns. But what happens when that strategic thinking fails to authentically connect with the cultures it aims to reach? Award-winning author and "cultural translator" Dr. Marcus Collins invites you to join him for a thought-provoking  conversation centred around his groundbreaking book "For the Culture."

Dr. Marcus Collins

Amanda Slavin

1.30 - 2.00

Creativity for Good: The Power of Purpose-Driven Storytelling

The world's brightest minds in harnessing creativity for social impact will take the stage for a thought-provoking discussion on empowering people to drive positive change. Dvon Williams, the Chief Communications Officer of Big Brothers Big Sisters, will share insights about storytelling to transform the lives of youth. Caralene Robinson, Chief Growth Officer of Global Citizen will discuss their innovative campaigns that galvanize millions to take action on issues like poverty, climate change, and more. This cross-sector dialogue promises to inspire with bold visions for building platforms, movements, and engaged communities that channel creativity into tangible progress on our world's greatest challenges. Hosted by Charles Ifegwu.

Caralene Robinson

Dvon Williams

Dvon Williams

Charles Ifegwu

2.00 - 2.30

Beyond the Feed: Reimagining Content's Value Ecosystem

In our current ad-driven media landscape, what content rises to the top is too often determined by its ability to cheaply captivate attention rather than deliver substance. This panel brings together leaders from independent media, podcasting, streaming, and digital publishing to examine the unintended consequences of the internet's ad-supported model on the type of stories that get told and elevated. We'll explore ethical, future-forward monetization approaches - from user-funded models to brand partnerships anchored in authenticity rather than interruption. The goal: ensuring high-quality, societally-impactful content can sustainably thrive without being held hostage to the incessant demands of the attention economy.

Debra Fleenor

Jake Abraham

Jake Abraham

Sara Jerde

Sara Jerde

2.30 - 3.00

AI, Agencies, and the Future of Communications

In the era of generative AI, the landscape of communications and creativity is undergoing a seismic shift. Join us for an electrifying panel discussion where visionary leaders from the worlds of technology and communications converge to explore the boundless possibilities that lie ahead.

Tawana Murphy Burnett

Chad Latz

Chad Latz

Ruth Yombtoubian

Tina Mulqueen

Tina Mulqueen

Grant Toups

3.00 - 3.30

AI Marketing Applications in Research, Creativity and Production

Ditch the theoretical AI talks and future-gazing - this conversation brings you real-world tactics to unleash AI's creative power from today’s creative tech visionaries. Our panel includes Andrew Geller, a production expert who has ingeniously used AI for brands like Coca-Cola, Carvana and Honda, dynamically tailoring mind-bending audience experiences. Aaron Duffy, a creative force and marketing innovator behind the Meta Ray-Ban campaign, reveals how innovation and storytelling collide. And Vibhu Bhan, a data scientist with 4 patents in large language models, will demonstrate a reinvented AI powered mass-market research approach that surfaces low-cost qualitative and quantitative consumer insights almost instantaneously. Leave armed with practical AI strategies from these pioneers to amplify your creative genius - from hyper personalized production to consumer understanding to forging bold new frontiers. This is the creative team making AI's magic real for you.

Andrew Geller

Andrew Geller

Aaron Duffy

Aaron Duffy

Vibhu Bhan

Vibhu Bhan

Michelle Kim

3.30 - 4.00

Networking Toast

Cheers to the creatives of Cannes.

LOCATED AT Le Rooftop

The Penthouse – 67 Boulevard de la Croisette

Located on floor 9, ‘Le Rooftop’ Cannes, Provence-alpes Cote D’azur, 06400. Walk from the palais up the boulevard de la croisette, heading east & past the Carlton Hotel. The penthouse at 67 boulevard de la Croisette is set back off the road, just after a parade of exclusive shops including Balenciaga. In front of the entrance, there will be sculptures in the front garden of a few cellos. Please ask the concierge for Le Rooftop. If you reach the gutter bar or the martinez hotel, you have gone too far.

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