June 17, 2024
June 17, 2024
June 17, 2024
Award-winning author, professor, cultural translator
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship.
Head of Top Accounts and Agencies, Meta
Chief Growth Officer, Global Citizen
Digital Prophet, Shingy
“Artist, globe trotting speaker and market seeker, Shingy is a storyteller who identifies emerging trends, and inspires clients to think differently.” - Forbes David Shing (known as “Shingy”) a visionary in the digital era, he closely observes the unfolding future in the vast online landscape. He passionately shares these insights, guiding conversations about our digital direction and its optimal utilization. Previously, he was AOL’s European Head of Media and Marketing and then ascended to the role of Digital Prophet at AOL, Oath, and Verizon Media. In late 2019, he embarked on a new journey with his consultancy. He's a renowned speaker at leading global conferences and a trusted consultant to the world's top 100 brands, shaping the future of digital engagement.
Founder and CEO, LearningFREQUENCY
Amanda Slavin is a renowned educator with a Master’s in Curriculum and Instruction, Forbes 30 under 30 honoree and the co-founder of LearningFREQUENCY. Her Seventh Level Engagement Framework has transformed how we measure learning success and is taught in MBA programs worldwide. Amanda has spent her career changing the way we measure success from learning to marketing. Amanda is the author of the best-selling book, "The Seventh Level," She co-founded CatalystCreativ in 2012, who's work on the WildAid Join The Herd Campaign garnered a Cannes Lion. She has increased engagement for top brands like Google, NPR and Coca-Cola.
GM of Media & Entertainment, Games & Sports, AWS
As General Manager of Media & Entertainment, Games and Sports at AWS Industry Business Unit, Samira Panah Bakhtiar leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization. Passionate about advancing the status of women in technology, she is a presence in media, tech, and the NYC-based entrepreneurial community, as well as throughout major nonprofits and social impact organizations.
Chief Marketing Officer, Los Angeles Rams
Kathryn Kai-ling Frederick joined the Los Angeles Rams as Chief Marketing officer in 2021. In this role, she is responsible for defining and cultivating the Rams brand, and serving as a key member in shaping the experiences and value proposition of the new SoFi Stadium and Entertainment District. Frederick is creating a modern L.A. entertainment experience for the next generation of fans heading into her third season with the team. Frederick is leading the evolution of the Rams' business into a brand-centered organization with the development and roll out of new brand strategy. As CMO, she is responsible for helping the organization bring the Rams' brand to life and oversees various teams within the front office, including brand experience, creative services, guest experiences and demand generation, CRM and analytics. Prior to joining the Rams, Frederick was Chief Marketing Officer of LiveNation Entertainment. In that role, she focused on establishing modern marketing excellence, ensuring LiveNation's was on the cutting edge of marketing strategies and technology. Prior to LiveNation, Frederick was Chief Marketing Officer for TicketMaster, where she placed an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing with emphasis on growth and insights. Frederick is passionate about building brands, especially through modern digital experiences and has over 20 years of marketing experience across a variety of industries. Throughout her career, she has focused on growing brands and cultivating winning teams.
Head of VSP Global Innovation Center
EXPERIENCES CONVERGE
Cannes offers a unique opportunity to connect, converse and create meaningful connections with peers at the top of the industry. That’s why we curated the best collection of culture-shifters and creatives and are getting them into one room (or, in this case, a rooftop). Our invite-only sessions are exclusively for leaders making an indelible impact on culture.
Attendees for our morning session will be served an assortment of breakfast items and brunch cocktails.
Tina Mulqueen
Charles Ifegwu
Kathryn Kai-ling Frederick
Samira Panah Bakhtiar
Krystal Hauserman
Charles Ifegwu
As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.
Shingy
Tina Mulqueen
Diego Bertagni
In an ever-evolving digital landscape where AI-generated content floods consumer feeds, the true battleground for advertisers lies in forging authentic connections with audiences. This talk brings together visionary leaders from the realms of advertising, production, and and social to unravel the future of audience-centric marketing. As AI democratizes creative expression, how can advertising and social platforms empower brand partners to transcend the noise and captivate audiences with resonant narratives? How must brands and creators reimagine their approach to cultivating human connections in a world awash with machine-generated content? Join panelists from Microsoft and Lemonlight to explore these pivotal questions, offering bold insights and actionable strategies for navigating the transforming ad ecosystem. Prepare to be inspired as we redefine the rules of audience engagement, equipping you with the mindset and tools to ignite true connection in the AI era. Hosted by Axios Media Deals reporter, Kerry Flynn.
Supriya Dev-Purkaystha
Chad Rogers
Kerry Flynn
Join visionaries Bryan Moore (Founder/CEO, TalkShopLive) and Rob Bullough (Global Brand Director, Epidemic Sound) as they decode the evolving creator economy landscape. In this dynamic session, discover what today's creators truly seek, how to identify talent that drives real impact, and the strategies for forging authentic brand partnerships that resonate. From live-stream commerce to the monetization of sound, our experts will reveal actionable insights on measuring success beyond vanity metrics and adapting to emerging platforms. Don't miss this opportunity to gain a competitive edge in the next wave of creative collaborations.
Rob Bullough
Bryan Moore
Tina Mulqueen
In the fast-paced world of marketing and advertising, strategy has long been heralded as the brain behind creative campaigns. But what happens when that strategic thinking fails to authentically connect with the cultures it aims to reach? Award-winning author and "cultural translator" Dr. Marcus Collins invites you to join him for a thought-provoking conversation centred around his groundbreaking book "For the Culture."
Dr. Marcus Collins
Amanda Slavin
The world's brightest minds in harnessing creativity for social impact will take the stage for a thought-provoking discussion on empowering people to drive positive change. Dvon Williams, the Chief Communications Officer of Big Brothers Big Sisters, will share insights about storytelling to transform the lives of youth. Caralene Robinson, Chief Growth Officer of Global Citizen will discuss their innovative campaigns that galvanize millions to take action on issues like poverty, climate change, and more. This cross-sector dialogue promises to inspire with bold visions for building platforms, movements, and engaged communities that channel creativity into tangible progress on our world's greatest challenges. Hosted by Charles Ifegwu.
Caralene Robinson
Dvon Williams
Charles Ifegwu
In our current ad-driven media landscape, what content rises to the top is too often determined by its ability to cheaply captivate attention rather than deliver substance. This panel brings together leaders from independent media, podcasting, streaming, and digital publishing to examine the unintended consequences of the internet's ad-supported model on the type of stories that get told and elevated. We'll explore ethical, future-forward monetization approaches - from user-funded models to brand partnerships anchored in authenticity rather than interruption. The goal: ensuring high-quality, societally-impactful content can sustainably thrive without being held hostage to the incessant demands of the attention economy.
Debra Fleenor
Jake Abraham
Sara Jerde
In the era of generative AI, the landscape of communications and creativity is undergoing a seismic shift. Join us for an electrifying panel discussion where visionary leaders from the worlds of technology and communications converge to explore the boundless possibilities that lie ahead.
Ditch the theoretical AI talks and future-gazing - this conversation brings you real-world tactics to unleash AI's creative power from today’s creative tech visionaries. Our panel includes Andrew Geller, a production expert who has ingeniously used AI for brands like Coca-Cola, Carvana and Honda, dynamically tailoring mind-bending audience experiences. Aaron Duffy, a creative force and marketing innovator behind the Meta Ray-Ban campaign, reveals how innovation and storytelling collide. And Vibhu Bhan, a data scientist with 4 patents in large language models, will demonstrate a reinvented AI powered mass-market research approach that surfaces low-cost qualitative and quantitative consumer insights almost instantaneously. Leave armed with practical AI strategies from these pioneers to amplify your creative genius - from hyper personalized production to consumer understanding to forging bold new frontiers. This is the creative team making AI's magic real for you.
Andrew Geller
Aaron Duffy
Vibhu Bhan
Michelle Kim
Cheers to the creatives of Cannes.
Located on floor 9, ‘Le Rooftop’ Cannes, Provence-alpes Cote D’azur, 06400. Walk from the palais up the boulevard de la croisette, heading east & past the Carlton Hotel. The penthouse at 67 boulevard de la Croisette is set back off the road, just after a parade of exclusive shops including Balenciaga. In front of the entrance, there will be sculptures in the front garden of a few cellos. Please ask the concierge for Le Rooftop. If you reach the gutter bar or the martinez hotel, you have gone too far.
