There’s such a thing as “too much information”, especially for
5 to 7 June 2023, Waterfront Hotel, London
GM of Media & Entertainment, Games & Sports, AWS
As General Manager of Media & Entertainment, Games and Sports at AWS Industry Business Unit, Samira Panah Bakhtiar leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization. Passionate about advancing the status of women in technology, she is a presence in media, tech, and the NYC-based entrepreneurial community, as well as throughout major nonprofits and social impact organizations.
Chief Marketing Officer, Los Angeles Rams
Kathryn Kai-ling Frederick joined the Los Angeles Rams as Chief Marketing officer in 2021. In this role, she is responsible for defining and cultivating the Rams brand, and serving as a key member in shaping the experiences and value proposition of the new SoFi Stadium and Entertainment District. Frederick is creating a modern L.A. entertainment experience for the next generation of fans heading into her third season with the team. Frederick is leading the evolution of the Rams' business into a brand-centered organization with the development and roll out of new brand strategy. As CMO, she is responsible for helping the organization bring the Rams' brand to life and oversees various teams within the front office, including brand experience, creative services, guest experiences and demand generation, CRM and analytics. Prior to joining the Rams, Frederick was Chief Marketing Officer of LiveNation Entertainment. In that role, she focused on establishing modern marketing excellence, ensuring LiveNation's was on the cutting edge of marketing strategies and technology. Prior to LiveNation, Frederick was Chief Marketing Officer for TicketMaster, where she placed an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing with emphasis on growth and insights. Frederick is passionate about building brands, especially through modern digital experiences and has over 20 years of marketing experience across a variety of industries. Throughout her career, she has focused on growing brands and cultivating winning teams.
Digital Prophet, Shingy
“Artist, globe trotting speaker and market seeker, Shingy is a storyteller who identifies emerging trends, and inspires clients to think differently.” - Forbes David Shing (known as “Shingy”) a visionary in the digital era, he closely observes the unfolding future in the vast online landscape. He passionately shares these insights, guiding conversations about our digital direction and its optimal utilization. Previously, he was AOL’s European Head of Media and Marketing and then ascended to the role of Digital Prophet at AOL, Oath, and Verizon Media. In late 2019, he embarked on a new journey with his consultancy. He's a renowned speaker at leading global conferences and a trusted consultant to the world's top 100 brands, shaping the future of digital engagement.
Head of Top Accounts and Agencies, Meta
Award-winning author, professor, cultural translator
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship.
Head of Top Accounts and Agencies, Meta
GM of Media & Entertainment, Games & Sports, AWS
As General Manager of Media & Entertainment, Games and Sports at AWS Industry Business Unit, Samira Panah Bakhtiar leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization. Passionate about advancing the status of women in technology, she is a presence in media, tech, and the NYC-based entrepreneurial community, as well as throughout major nonprofits and social impact organizations.
Chief Marketing Officer, Los Angeles Rams
Kathryn Kai-ling Frederick joined the Los Angeles Rams as Chief Marketing officer in 2021. In this role, she is responsible for defining and cultivating the Rams brand, and serving as a key member in shaping the experiences and value proposition of the new SoFi Stadium and Entertainment District. Frederick is creating a modern L.A. entertainment experience for the next generation of fans heading into her third season with the team. Frederick is leading the evolution of the Rams' business into a brand-centered organization with the development and roll out of new brand strategy. As CMO, she is responsible for helping the organization bring the Rams' brand to life and oversees various teams within the front office, including brand experience, creative services, guest experiences and demand generation, CRM and analytics. Prior to joining the Rams, Frederick was Chief Marketing Officer of LiveNation Entertainment. In that role, she focused on establishing modern marketing excellence, ensuring LiveNation's was on the cutting edge of marketing strategies and technology. Prior to LiveNation, Frederick was Chief Marketing Officer for TicketMaster, where she placed an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing with emphasis on growth and insights. Frederick is passionate about building brands, especially through modern digital experiences and has over 20 years of marketing experience across a variety of industries. Throughout her career, she has focused on growing brands and cultivating winning teams.
GET EXPERIENCE
How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.
10.00 - 10.30
Attendees for our morning session will be served an assortment of breakfast items and brunch cocktails.
10.30 - 11.00
11.00 - 11.30
As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.
11.30 - 12.00
In an ever-evolving digital landscape where AI-generated content floods consumer feeds, the true battleground for advertisers lies in forging authentic connections with audiences. This talk brings together visionary leaders from the realms of advertising, production, and and social to unravel the future of audience-centric marketing. As AI democratizes creative expression, how can advertising and social platforms empower brand partners to transcend the noise and captivate audiences with resonant narratives? How must brands and creators reimagine their approach to cultivating human connections in a world awash with machine-generated content? Join panelists from Microsoft and Lemonlight to explore these pivotal questions, offering bold insights and actionable strategies for navigating the transforming ad ecosystem. Prepare to be inspired as we redefine the rules of audience engagement, equipping you with the mindset and tools to ignite true connection in the AI era. Hosted by Axios Media Deals reporter, Kerry Flynn.
There’s such a thing as “too much information”, especially for
There’s such a thing as “too much information”, especially for
There’s such a thing as “too much information”, especially for
1Hd- 50, 010 Avenue, NY 90001
United States
Name: Ronaldo König
Phone: 009-215-5595
Email: info@example.com
Name: Ronaldo König
Phone: 009-215-5595
Email: info@example.com
1Hd- 50, 010 Avenue, NY 90001
Australia
Name: Ronaldo König
Phone: 009-215-5595
Email: info@example.com
Name: Ronaldo König
Phone: 009-215-5595
Email: info@example.com
1Hd- 50, 010 Avenue, NY 90001
United States
Name: Ronaldo König
Phone: 009-215-5595
Email: info@example.com
Name: Ronaldo König
Phone: 009-215-5595
Email: info@example.com
