Tina Mulqueen

Welcome and Brunch

Attendees for our morning session will be served an assortment of breakfast items and brunch cocktails.

Kathryn Kai-ling Frederick

The Attention Economy: How Sports, Media, and Creators are Holding Attention

Shingy

Meditations on Creativity: A Fireside Chat with Shingy

As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.

Tina Mulqueen

Mastering the Art of Audience-Centric Advertising

In an ever-evolving digital landscape where AI-generated content floods consumer feeds, the true battleground for advertisers lies in forging authentic connections with audiences. This talk brings together visionary leaders from the realms of advertising, production, and and social to unravel the future of audience-centric marketing. As AI democratizes creative expression, how can advertising and social platforms empower brand partners to transcend the noise and captivate audiences with resonant narratives? How must brands and creators reimagine their approach to cultivating human connections in a world awash with machine-generated content? Join panelists from Microsoft and Lemonlight to explore these pivotal questions, offering bold insights and actionable strategies for navigating the transforming ad ecosystem. Prepare to be inspired as we redefine the rules of audience engagement, equipping you with the mindset and tools to ignite true connection in the AI era. Hosted by Axios Media Deals reporter, Kerry Flynn.

Diego Bertagni

The Creator Economy 2.0: Navigating the Next Frontier of Brand-Creator Partnerships

Join visionaries Bryan Moore (Founder/CEO, TalkShopLive) and Rob Bullough (Global Brand Director, Epidemic Sound) as they decode the evolving creator economy landscape. In this dynamic session, discover what today's creators truly seek, how to identify talent that drives real impact, and the strategies for forging authentic brand partnerships that resonate. From live-stream commerce to the monetization of sound, our experts will reveal actionable insights on measuring success beyond vanity metrics and adapting to emerging platforms. Don't miss this opportunity to gain a competitive edge in the next wave of creative collaborations.

Dr. Marcus Collins

Culture Beats Strategy: A Conversation with Dr. Marcus Collins

In the fast-paced world of marketing and advertising, strategy has long been heralded as the brain behind creative campaigns. But what happens when that strategic thinking fails to authentically connect with the cultures it aims to reach? Award-winning author and "cultural translator" Dr. Marcus Collins invites you to join him for a thought-provoking  conversation centred around his groundbreaking book "For the Culture."

Caralene Robinson

Creativity for Good: The Power of Purpose-Driven Storytelling

The world's brightest minds in harnessing creativity for social impact will take the stage for a thought-provoking discussion on empowering people to drive positive change. Dvon Williams, the Chief Communications Officer of Big Brothers Big Sisters, will share insights about storytelling to transform the lives of youth. Caralene Robinson, Chief Growth Officer of Global Citizen will discuss their innovative campaigns that galvanize millions to take action on issues like poverty, climate change, and more. This cross-sector dialogue promises to inspire with bold visions for building platforms, movements, and engaged communities that channel creativity into tangible progress on our world's greatest challenges. Hosted by Charles Ifegwu.

Debra Fleenor

Beyond the Feed: Reimagining Content's Value Ecosystem

In our current ad-driven media landscape, what content rises to the top is too often determined by its ability to cheaply captivate attention rather than deliver substance. This panel brings together leaders from independent media, podcasting, streaming, and digital publishing to examine the unintended consequences of the internet's ad-supported model on the type of stories that get told and elevated. We'll explore ethical, future-forward monetization approaches - from user-funded models to brand partnerships anchored in authenticity rather than interruption. The goal: ensuring high-quality, societally-impactful content can sustainably thrive without being held hostage to the incessant demands of the attention economy.

Tawana Murphy Burnett

AI, Agencies, and the Future of Communications

In the era of generative AI, the landscape of communications and creativity is undergoing a seismic shift. Join us for an electrifying panel discussion where visionary leaders from the worlds of technology and communications converge to explore the boundless possibilities that lie ahead.

Andrew Geller

AI Marketing Applications in Research, Creativity and Production

Ditch the theoretical AI talks and future-gazing - this conversation brings you real-world tactics to unleash AI's creative power from today’s creative tech visionaries. Our panel includes Andrew Geller, a production expert who has ingeniously used AI for brands like Coca-Cola, Carvana and Honda, dynamically tailoring mind-bending audience experiences. Aaron Duffy, a creative force and marketing innovator behind the Meta Ray-Ban campaign, reveals how innovation and storytelling collide. And Vibhu Bhan, a data scientist with 4 patents in large language models, will demonstrate a reinvented AI powered mass-market research approach that surfaces low-cost qualitative and quantitative consumer insights almost instantaneously. Leave armed with practical AI strategies from these pioneers to amplify your creative genius - from hyper personalized production to consumer understanding to forging bold new frontiers. This is the creative team making AI's magic real for you.

Tina Mulqueen

Networking Toast

Cheers to the creatives of Cannes.