SCHEDULE DETAILS Information of Event Schedules

World is committed to making participation in the event a harassment free experience for everyone, regardless of level of experience, gender, gender identity and expression

10.00 - 10.30

Welcome and Brunch

Attendees for our morning session will be served an assortment of breakfast items and brunch cocktails.

Tina Mulqueen

Tina Mulqueen

Charles Ifegwu

10.30 - 11.00

The Attention Economy: How Sports, Media, and Creators are Holding Attention

In today's fragmented media landscape, capturing and retaining audience attention is the ultimate prize. Join Kathryn Kai-ling Frederick, Chief Marketing Officer of the LA Rams, and Samira Panah Bakhtiar, GM of Media and Entertainment at Amazon Web Services, and Krystal Hauserman, Chief Marketing Officer & Strategic Advisor to growth stage companies in sports, entertainment & creators, as they unveil the strategies driving success in the attention economy. From leveraging the power of live sports to harnessing digital creators, this session delves into the cutting-edge tactics that transcend traditional advertising. Discover how the LA Rams, AWS, and some of the world’s leading creators are forging innovative partnerships, leveraging data-driven insights, and captivating audiences through immersive experiences. Gain a competitive edge by learning how to command attention in an era where consumer focus is the scarcest resource.

Kathryn Kai-ling Frederick

Kathryn Kai-ling Frederick

Samira Panah Bakhtiar

Samira Panah Bakhtiar

Krystal Hauserman

Charles Ifegwu

11.00 - 11.30

Meditations on Creativity: A Fireside Chat with Shingy

As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.

Shingy

Tina Mulqueen

Tina Mulqueen

Diego Bertagni

Diego Bertagni

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