Aaron Duffy
Monday June 17
AI Marketing Applications in Research, Creativity and Production
Ditch the theoretical AI talks and future-gazing - this conversation brings you real-world tactics to unleash AI's creative power from today’s creative tech visionaries. Our panel includes Andrew Geller, a production expert who has ingeniously used AI for brands like Coca-Cola, Carvana and Honda, dynamically tailoring mind-bending audience experiences. Aaron Duffy, a creative force and marketing innovator behind the Meta Ray-Ban campaign, reveals how innovation and storytelling collide. And Vibhu Bhan, a data scientist with 4 patents in large language models, will demonstrate a reinvented AI powered mass-market research approach that surfaces low-cost qualitative and quantitative consumer insights almost instantaneously. Leave armed with practical AI strategies from these pioneers to amplify your creative genius - from hyper personalized production to consumer understanding to forging bold new frontiers. This is the creative team making AI's magic real for you.