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Diego Bertagni

Executive Creative Director, Americas, Burson (Former BCW) 
Diego's work has been recognized at Cannes, One Show and the Clios, among others, and he has been a juror for the One Show, New York Festival, Webbys, Effies and many more. ​
He previous role was as a creative lead at draftLine YYZ, the in-house agency for Anheuser-Busch to work on the AB-InBev brands (Labatt, Stella Artois, Corona, Budweiser, among others), and built the Toronto office from scratch as its Executive Creative Director.​
Before that, he spent two-and-a-half years as Creative Director at Flipp Corporation, a Canadian retail technology company that aggregates weekly shopping circulars within a user’s zip code. There he learned everything that is related to CPI, Growth and the Acquisition world. Prior, he spent three years with Tribal Worldwide Toronto, most recently as Creative Director, working on clients including Adidas, General Mills, IAMS, Johnson & Johnson, McDonald's, Mondelēz, PepsiCo and Royal Canin, among others. ​
Earlier in his career, Bertagni spent nearly four years with Ogilvy in Buenos Aires, as a Creative Director, overseeing work on brands including SC Johnson, American Express, Banco Santander Rio, Belcorp, The Coca-Cola Company, IBM, Toyota, Huggies and 20th Century Fox. A native of Argentina, his passion for this industry is also reflected during his time as an instructor at the Miami Ad School in Buenos Aires.​
Awards: Cannes, Clio, One Show, FIAP, Wave, Ojo de Iberoamérica, Effie, IAB, Applied Arts, Webbys, Marketing Awards, Canadian Marketing Association Award (CMA), Advertising & Design Club of Canada (ADCC), FWA, IABC Gold Quills Award, Moving People Awards, Kinsale Shark Award, New York Festival, 100archive, Lürzer's Archive, PR Week Awards, Atomic, Creative X (AB-InBev) and Diente (Círculo de Creativos Argentinos).
Member of the Jury: Webby Awards, New York Festival, Effie North America, Canadian Marketing Association Award (CMA), Marketing Awards, AdStars Festival, One Show, AdForum PHNX, WINA, D Show, El Ojo de Iberoamérica, Anthem Award, AMDIA and el Diente.
11.00 - 11.30

Monday June 17

Meditations on Creativity: A Fireside Chat with Shingy

As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.

12.15 - 12.45

Monday June 17

The Creator Economy 2.0: Navigating the Next Frontier of Brand-Creator Partnerships

Join visionaries Bryan Moore (Founder/CEO, TalkShopLive) and Rob Bullough (Global Brand Director, Epidemic Sound) as they decode the evolving creator economy landscape. In this dynamic session, discover what today's creators truly seek, how to identify talent that drives real impact, and the strategies for forging authentic brand partnerships that resonate. From live-stream commerce to the monetization of sound, our experts will reveal actionable insights on measuring success beyond vanity metrics and adapting to emerging platforms. Don't miss this opportunity to gain a competitive edge in the next wave of creative collaborations.