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Dvon Williams

Chief Communications Officer, Big Brothers Big Sisters America
Williams brings over 15 years of experience in public relations, media, strategic brand positioning, thought leadership and executive visibility to Big Brothers Big Sisters of America (BBBSA) as Chief Communications Officer (CCO). She leads the development and execution of an integrated communications strategy that successfully reinforce BBBSA’s brand strategy and mission to make a lasting impact on the lives of young people through mentorship. As CCO, Dvon leads internal communications, bolstering network-wide communications to and with agencies for more message consistency and impact. She also spearheads external communications efforts, developing messaging and elevating BBBSA’s voice to thread a formal strategy for thought leadership positioning of the organization; as well as amplifying executive and board visibility to drive relevance with key stakeholders. Prior to joining BBBSA, Williams spent over a decade of her career building brand awareness and affinity for some of the top national non-profit brands in the country. She previously served as Senior Director, PR and Celebrity Relations at National 4-H Council where she established a dedicated PR and influencer relations team managing media and talent relations as well as reputation management and positioning. Her leadership advanced the brand’s visibility into mainstream media and expanded its network of spokespeople to include diverse and representative voices for the long-standing organization. Williams also held positions at Boys & Girls Clubs of America where she led the development and execution of BGCA’s Back-to-School campaign resulting in significant media visibility and increased cause marketing efforts that continue today. Her experience with these organizations as well as with Edelman PR have won industry recognition from MarCom Awards, Public Relations Society of America, and Fast Company.
1.30 - 2.00

Monday June 17

Creativity for Good: The Power of Purpose-Driven Storytelling

The world's brightest minds in harnessing creativity for social impact will take the stage for a thought-provoking discussion on empowering people to drive positive change. Dvon Williams, the Chief Communications Officer of Big Brothers Big Sisters, will share insights about storytelling to transform the lives of youth. Caralene Robinson, Chief Growth Officer of Global Citizen will discuss their innovative campaigns that galvanize millions to take action on issues like poverty, climate change, and more. This cross-sector dialogue promises to inspire with bold visions for building platforms, movements, and engaged communities that channel creativity into tangible progress on our world's greatest challenges. Hosted by Charles Ifegwu.