Jake Abraham

Chief Commercial Officer, Audigent

Jake Abraham serves as the Chief Commercial Officer at Audigent, where he has played a pivotal role for the past seven years. His expertise lies in building publisher monetization products and steering Audigent's identity and ecosystem strategy. Renowned for his insightful perspective on the industry's most pressing challenges, Abraham currently holds a position on Prebid's executive board, representing the ad tech membership. Prior to joining Audigent, he spent five years at the Hearst Corporation, where he crafted content strategy for their ad agency, iCrossing. His journey in the industry began as an award-winning film and television producer, which provided him with a unique blend of creative and strategic insights that he brings to his current role at Audigent.

2.00 - 2.30

Monday June 17

Beyond the Feed: Reimagining Content's Value Ecosystem

In our current ad-driven media landscape, what content rises to the top is too often determined by its ability to cheaply captivate attention rather than deliver substance. This panel brings together leaders from independent media, podcasting, streaming, and digital publishing to examine the unintended consequences of the internet's ad-supported model on the type of stories that get told and elevated. We'll explore ethical, future-forward monetization approaches - from user-funded models to brand partnerships anchored in authenticity rather than interruption. The goal: ensuring high-quality, societally-impactful content can sustainably thrive without being held hostage to the incessant demands of the attention economy.