Kathryn Kai-ling Frederick

Chief Marketing Officer, Los Angeles Rams

Kathryn Kai-ling Frederick joined the Los Angeles Rams as Chief Marketing officer in 2021. In this role, she is responsible for defining and cultivating the Rams brand, and serving as a key member in shaping the experiences and value proposition of the new SoFi Stadium and Entertainment District. Frederick is creating a modern L.A. entertainment experience for the next generation of fans heading into her third season with the team. Frederick is leading the evolution of the Rams' business into a brand-centered organization with the development and roll out of new brand strategy. As CMO, she is responsible for helping the organization bring the Rams' brand to life and oversees various teams within the front office, including brand experience, creative services, guest experiences and demand generation, CRM and analytics. Prior to joining the Rams, Frederick was Chief Marketing Officer of LiveNation Entertainment. In that role, she focused on establishing modern marketing excellence, ensuring LiveNation's was on the cutting edge of marketing strategies and technology. Prior to LiveNation, Frederick was Chief Marketing Officer for TicketMaster, where she placed an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing with emphasis on growth and insights. Frederick is passionate about building brands, especially through modern digital experiences and has over 20 years of marketing experience across a variety of industries. Throughout her career, she has focused on growing brands and cultivating winning teams.

10.30 - 11.00

Monday June 17

The Attention Economy: How Sports, Media, and Creators are Holding Attention

<div> <div> In today's fragmented media landscape, capturing and retaining audience attention is the ultimate prize. Join Kathryn Kai-ling Frederick, Chief Marketing Officer of the LA Rams, and Samira Panah Bakhtiar, GM of Media and Entertainment at Amazon Web Services, and Krystal Hauserman, Chief Marketing Officer & Strategic Advisor to growth stage companies in sports, entertainment & creators, as they unveil the strategies driving success in the attention economy. From leveraging the power of live sports to harnessing digital creators, this session delves into the cutting-edge tactics that transcend traditional advertising. Discover how the LA Rams, AWS, and some of the world’s leading creators are forging innovative partnerships, leveraging data-driven insights, and captivating audiences through immersive experiences. Gain a competitive edge by learning how to command attention in an era where consumer focus is the scarcest resource. </div> </div>