speaker-photo

Krystal Hauserman

CMO
Forbes Top 50 Most Entrepreneurial CMO with 15+ years of success launching disruptive, revenue-driving marketing strategies for multi-billion dollar Fortune 500 consumer brands like Warner Bros., HBO, the NBA, Hilton Hotels, Taco Bell, L'Oreal, Nike, Oreo, Frito-Lay, Red Bull, Apple (Beats), Uber, Lyft, Klarna, Meta & more and scaling innovative emerging startups like Paris Hilton's 11:11, Terry Crews' Super Serious, Fullscreen & EG.
10.30 - 11.00

Monday June 17

The Attention Economy: How Sports, Media, and Creators are Holding Attention

<div> <div> In today's fragmented media landscape, capturing and retaining audience attention is the ultimate prize. Join Kathryn Kai-ling Frederick, Chief Marketing Officer of the LA Rams, and Samira Panah Bakhtiar, GM of Media and Entertainment at Amazon Web Services, and Krystal Hauserman, Chief Marketing Officer & Strategic Advisor to growth stage companies in sports, entertainment & creators, as they unveil the strategies driving success in the attention economy. From leveraging the power of live sports to harnessing digital creators, this session delves into the cutting-edge tactics that transcend traditional advertising. Discover how the LA Rams, AWS, and some of the world’s leading creators are forging innovative partnerships, leveraging data-driven insights, and captivating audiences through immersive experiences. Gain a competitive edge by learning how to command attention in an era where consumer focus is the scarcest resource. </div> </div>