Michelle Kim

Regional Vice President, West Coast, Ogury

Michelle Kim is the Regional Vice President overseeing Ogury's West Coast operations, where she spearheads growth and innovation in mobile advertising while championing privacy-first solutions. Her strategic vision and industry expertise have earned her recognition, including the esteemed ThinkLA Salesperson of the Year Award in 2019. In addition to her professional achievements, Michelle is deeply committed to social impact and female empowerment. She co-founded FFC, a female collective dedicated to fostering diversity and inclusion in advertising, and serves on the Executive Board of Pencils For Kids and UNICEF Next Gen LA Chapter, furthering her dedication to providing opportunities for underserved children around the globe.

3.00 - 3.30

Monday June 17

AI Marketing Applications in Research, Creativity and Production

Ditch the theoretical AI talks and future-gazing - this conversation brings you real-world tactics to unleash AI's creative power from today’s creative tech visionaries. Our panel includes Andrew Geller, a production expert who has ingeniously used AI for brands like Coca-Cola, Carvana and Honda, dynamically tailoring mind-bending audience experiences. Aaron Duffy, a creative force and marketing innovator behind the Meta Ray-Ban campaign, reveals how innovation and storytelling collide. And Vibhu Bhan, a data scientist with 4 patents in large language models, will demonstrate a reinvented AI powered mass-market research approach that surfaces low-cost qualitative and quantitative consumer insights almost instantaneously. Leave armed with practical AI strategies from these pioneers to amplify your creative genius - from hyper personalized production to consumer understanding to forging bold new frontiers. This is the creative team making AI's magic real for you.