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Samira Panah Bakhtiar

GM of Media & Entertainment, Games & Sports, AWS
As General Manager of Media & Entertainment, Games and Sports at AWS Industry Business Unit, Samira Panah Bakhtiar leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization. Passionate about advancing the status of women in technology, she is a presence in media, tech, and the NYC-based entrepreneurial community, as well as throughout major nonprofits and social impact organizations.
10.30 - 11.00

Monday June 17

The Attention Economy: How Sports, Media, and Creators are Holding Attention

<div> <div> In today's fragmented media landscape, capturing and retaining audience attention is the ultimate prize. Join Kathryn Kai-ling Frederick, Chief Marketing Officer of the LA Rams, and Samira Panah Bakhtiar, GM of Media and Entertainment at Amazon Web Services, and Krystal Hauserman, Chief Marketing Officer & Strategic Advisor to growth stage companies in sports, entertainment & creators, as they unveil the strategies driving success in the attention economy. From leveraging the power of live sports to harnessing digital creators, this session delves into the cutting-edge tactics that transcend traditional advertising. Discover how the LA Rams, AWS, and some of the world’s leading creators are forging innovative partnerships, leveraging data-driven insights, and captivating audiences through immersive experiences. Gain a competitive edge by learning how to command attention in an era where consumer focus is the scarcest resource. </div> </div>