Monday June 17

Mastering the Art of Audience-Centric Advertising

In an ever-evolving digital landscape where AI-generated content floods consumer feeds, the true battleground for advertisers lies in forging authentic connections with audiences. This talk brings together visionary leaders from the realms of advertising, production, and and social to unravel the future of audience-centric marketing. As AI democratizes creative expression, how can advertising and social platforms empower brand partners to transcend the noise and captivate audiences with resonant narratives? How must brands and creators reimagine their approach to cultivating human connections in a world awash with machine-generated content? Join panelists from Microsoft and Lemonlight to explore these pivotal questions, offering bold insights and actionable strategies for navigating the transforming ad ecosystem. Prepare to be inspired as we redefine the rules of audience engagement, equipping you with the mindset and tools to ignite true connection in the AI era. Hosted by Axios Media Deals reporter, Kerry Flynn.