Tina Mulqueen
Monday June 17
Welcome and Brunch
Attendees for our morning session will be served an assortment of breakfast items and brunch cocktails.
Monday June 17
Meditations on Creativity: A Fireside Chat with Shingy
As algorithms and AI push deeper into the creative realm, threatening to commoditize culture, who better to explore the future of creativity than the inimitable David Shing? Shingy's journey - from classical design roots to the vanguard of digital disruption to now grappling with generative AI's encroachment - equips him uniquely to illuminate where human ingenuity must boldly go next. In this highly anticipated fireside chat, the prolific thought leader will cast his visionary lens on how brands can avoid the AI flattening effect and instead harness technology to amplify authentic expression, emotional resonance and cultural salience. Marketers won't want to miss Shingy's master class on the regenerative creative spark powering the brands that will transcend the AI era.
Monday June 17
Mastering the Art of Audience-Centric Advertising
In an ever-evolving digital landscape where AI-generated content floods consumer feeds, the true battleground for advertisers lies in forging authentic connections with audiences. This talk brings together visionary leaders from the realms of advertising, production, and and social to unravel the future of audience-centric marketing. As AI democratizes creative expression, how can advertising and social platforms empower brand partners to transcend the noise and captivate audiences with resonant narratives? How must brands and creators reimagine their approach to cultivating human connections in a world awash with machine-generated content? Join panelists from Microsoft and Lemonlight to explore these pivotal questions, offering bold insights and actionable strategies for navigating the transforming ad ecosystem. Prepare to be inspired as we redefine the rules of audience engagement, equipping you with the mindset and tools to ignite true connection in the AI era. Hosted by Axios Media Deals reporter, Kerry Flynn.
Monday June 17
The Creator Economy 2.0: Navigating the Next Frontier of Brand-Creator Partnerships
Join visionaries Bryan Moore (Founder/CEO, TalkShopLive) and Rob Bullough (Global Brand Director, Epidemic Sound) as they decode the evolving creator economy landscape. In this dynamic session, discover what today's creators truly seek, how to identify talent that drives real impact, and the strategies for forging authentic brand partnerships that resonate. From live-stream commerce to the monetization of sound, our experts will reveal actionable insights on measuring success beyond vanity metrics and adapting to emerging platforms. Don't miss this opportunity to gain a competitive edge in the next wave of creative collaborations.
Monday June 17
AI, Agencies, and the Future of Communications
<p class="whitespace-pre-wrap break-words">In the era of generative AI, the landscape of communications and creativity is undergoing a seismic shift. Join us for an electrifying panel discussion where visionary leaders from the worlds of technology and communications converge to explore the boundless possibilities that lie ahead.</p>
Monday June 17
Networking Toast
Cheers to the creatives of Cannes.